YouTube

You should have no fear of failure with YouTube because you can create as many videos as you want. There is no scarcity aside from your time to dedicate to your channel.

Contents

• YouTube Shorts
• YouTube Funnel
• YouTube Algorithm
• YouTube Script Writing
• YouTube Production Checklist
• My Youtube Channel
• My YouTube Gear
• Learnings from YouTube Videos

Aspects of YouTube

• Click Through Rate
  • Titles
  • Thumbnails
• Average View Duration
  • Camera presence
  • Music
  • Video Editing
  • Sound design
  • Writing
    • Intro
      • Hook
    • Storyline / Structuring
    • Payoff
    • YouTube Outro / Referral
      • If a viewer makes it to the end of your video they are likely your ideal audience. Keep them
      • Point them to another helpful video.
• Branding

Types of Videos

Discoverable Videos — bring in new viewers Community — deepen your relationship with existing viewers

Video Structure

• Listicle — Lists of 5-10 things
• Triplet — Three broader statements
• Quartet — Why, What, How and What If?
• Story — Tell a story with B-Roll and personal anecdotes

Ideas

• Teaching on the internet is a hedged bet

Resources

• Sound for YouTube