You should have no fear of failure with YouTube because you can create as many videos as you want. There is no scarcity aside from your time to dedicate to your channel.


Aspects of YouTube

Types of Videos

Discoverable Videos — bring in new viewers Community — deepen your relationship with existing viewers

Video Structure

  • Listicle — Lists of 5-10 things
  • Triplet — Three broader statements
  • Quartet — Why, What, How and What If?
  • Story — Tell a story with B-Roll and personal anecdotes