How to tell a great story

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storytelling is the art of strategically withholding information. Before (View Highlight)


hooks require premeditation. Neil deGrasse Tyson told author David Perell that nearly 100% of the stories and analogies he shares in interviews are first written down. (View Highlight)


into the shoes of others and root for them like we are them. (View Highlight)


In paying attention to what was happening beneath the words, I noticed that Jason was using a technique: he blows his own mind when he recounts his stories. Blowing your own mind entails being excited at moments of excitement, being shocked at moments of shock, and being wowed at moments of wonder. Listeners feed off this like sugar (View Highlight)

Blow your own mind


I noticed that charisma is the state of projecting three qualities at once: confidence + joy + love for your audience. When you embody all three, you put listeners at ease. They feel like you truly want them to be there (View Highlight)


Imagine yourself smiling from ear to ear while talking (View Highlight)


Once you’ve identified a direction, consider stretching your story over a narrative arc: • The hero’s perspective. • Build suspense and empathy for the hero. • Goals and obstacles that produce change. • A surprising and meaningful moment of triumph. • A lesson that sticks with us. Remember, don’t reveal everything upfront. That’s a key lesson in story construction. Instead, hook the audience with a fascinating, half-told story. They have to keep listening to learn the rest. Then cinematically drag out the most intense moments. (View Highlight)

Hero’s Journey