🚀 Real Work vs Fake Work

Metadata

• Author: Ali Abdaal
• Full Title: 🚀 Real Work vs Fake Work

Highlights

The Fake Work is to make sure your website looks pretty. It’s to create content across social media with no way of attributing it back to the thing that really matters - sales. It’s to read dozens of books and listen to hundreds of hours of podcasts hoping to find that one nugget that’s going to magically level-up the business. (View Highlight)

Track what’s working Attribution

For me, the Real Work is basically in (a) learning stuff, (b) writing stuff, and (c) filming stuff. (View Highlight)

• These are the same things I should be working on.

PS: If you haven’t yet preordered my book , I’d love if you would consider doing so. It’s now available in lots of countries around the world, and the more preorders we can rustle up, the bigger a splash we can make when the book’s released :) (View Highlight) - Note: Cool, low pressure call to action - Doing this without it seeming pushy or forced is hard. Nice one. Call to Action

I think a lot of people, myself included, can sometimes get stuck. Like ‘They haven’t called me, so I’m not going to call them.’ If you want to talk to your friend just call them. You don’t have to play chicken about who’s going to take the first step.” (View Highlight)