Metadata
- Author: Ali Abdaal
- Full Title: 🐝 What Bees Have to Do With the Best YouTube Videos - [email protected] - Gmail
- URL: https://mail.google.com/mail/u/1/#inbox/FMfcgzGmvBmLnrwZzjLTwrXrGRJktSNt
Highlights
You always want to start with a Hook. This is your title, thumbnail, and first 30 seconds of your video. Things that should grab the attention of a potential viewer and keep them watching. Then you move on to the Intro. Once they’ve decided to watch your video, you need to explain the why behind it. Tell your viewers why they should keep watching, what you’re explaining/providing/going to show and how that thing relates to their situation. Next is Value. Throughout the whole video, you want to show the value of your production through elements of writing (video script) and branding (video editing). The point is to make it memorable and to stand out compared to the rest of the productions in the same niche. Here’s where you make them say “Wow, they really took time to make this video special.” And you want to finish it off with the End Screen Sales Pitch. You don’t want to leave your viewers with anything. The best thing you can do is relate the end bit of a video with another video on that correlating topic. Take a look at this video as an example. This way you’ll keep them in a loop and you create a situation where people genuinely want to check out your next video. And given that they’ve already watched one of your videos until the end chances are that they’ll like to watch the next one.review