YouTube Brand Sponsorships in 2023 - NEED to Know Guide
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Metadata
- Author: socialvideoplaza.com
- Full Title: YouTube Brand Sponsorships in 2023 - NEED to Know Guide
- URL: https://www.socialvideoplaza.com/en/articles/youtube-sponsorship-deal
Highlights
If could make a formula to determine your price, you should base it on your average video views. Multiply your average video views by your magic number. Your magic number (aka your price) makes all the difference to the outcome. That formula should look something like this: Sponsorship price per video = average views X your price. (The X is the multiply factor). (View Highlight)
It is very common to use CPM in these formulas, which is the price per thousand views. That means also that you have to divide the video views by a thousand. The formula becomes as follows: Sponsorship price per video = (Average views / 1000) X CPM. (View Highlight)
I would likely want to segment based on type of video and their typical viewership
This is also the formula that Grapevine (link) mentions in their article on prices for sponsorship deals. They advise a CPM of $20 - $30. (View Highlight)