Window-Openers vs Door-Knockers

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Instead, the best outcomes are often hidden behind doors. We have to knock and open many different doors to see what’s behind each one. The second type of people therefore, the door-knockers, are the ones who take these different opportunities. There might not be an immediate, guaranteed short-term return, but they’ll go for it anyway and use it as a learning opportunity. (View Highlight)


Over time, the door-knockers do lots of things that increase their leverage. They speak at events, they blog, they tweet, they meet people, they learn new skills. Individually, a single one of these might not lead to a ‘good’ outcome. But overall, the door-knockers increase the surface area for potential positive outcomes. (View Highlight)

Outreach Reaching out to people creates opportunities