When You’ve Got a Solid Set of Data, YouTube Studio…
Metadata
- Author: Ali Abdaal
- Full Title: When You’ve Got a Solid Set of Data, YouTube Studio…
- URL: https://twitter.com/AliAbdaal/status/1499324489288531968?lang=en
Highlights
A high CTR means: ✏️ The title + thumbnail were compelling enough 💭 The topic resonated with the audience A low CTR means: 🔧 We need to update the title and/or thumbnail (View Highlight)review - Note: Do people actually change their thumbnail if its not performing?
A low CTR but a high watch time could mean the video is interesting but the thumbnail sucks. (View Highlight)
It’s pretty likely your first title/thumbnail combo won’t be the best so you should also try to A/B test titles and thumbnails all the time. I’ve always got at least 20 A/B tests just constantly running on @tubebuddy so we’re optimising everything. (View Highlight)
You can analyse audience retention under the engagement tab. From here, you can figure out where viewers started to trail off or if there are parts that are rewatched. This is really cool and can help you improve your scripting or give you video ideas for the future. * * * MrBeast even cuts out parts of his videos where he’s seen the audience dropping off. Seems a bit extreme but it’s how he optimises everything and probably why he’s got 90 million subs lol (View Highlight)