VC’s No Longer Care About the Creator Economy

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In 2021, venture capitalists invested more that 5 billion dollars in startups building tools and platforms to power the creator economy. However, in 2023, only 2 billion dollars were invested in the industry. (View Highlight)

I agree with Drew on this point, but I do wonder how much of this can be associated with lower investing overall.


When an industry is flooded with cash, it creates a gold rush (View Highlight)


Increasing the difficulty for startups and VC backed companies to exist in the creator economy won’t prevent passionate entrepreneurs who care about this industry from building for it. It’ll just keep the people who don’t want it badly from doing it. (View Highlight) - Note: A pie being too small isn’t always a bad thing. It might just keep the bad actors out.

Increasing the difficulty for startups and VC backed companies to exist in a sector won’t prevent passionate entrepreneurs who care about it from building for it.