The World’s Most Satisfying Checkbox | (Not Boring) Software

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Feel is not something we talk much about as digital product designers. It’s difficult to quantify in metrics or even describe in words, so it tends to fall to the bottom of a priority list. But we know it’s important. As legend goes, what sold internal teams at Apple on the bold choice of building a phone around a touchscreen interface was the simple act of scrolling a list with momentum & rubberbanding. Feel matters. (View Highlight) Feel Matters