The Process Is the Product and Marketing
Metadata
- Author: Janis Ozolins
- Full Title: The Process Is the Product and Marketing
Highlights
If you’re an aspiring creator who wants to productize your curiosity, here’s a new way how to look at this:
1. Set out to master a thing that’s meaningful to you.
2. Document and share your journey.
Product: There will be a point where you will know enough about the subject that some people will be willing to pay you to extract that knowledge from you.
Marketing: By documenting your journey, lessons, and behind-the-scenes on the internet, you will attract like-minded people and slowly establish yourself as a credible person on the subject.
(View Highlight)
Document the Journey