The Problem With Not Defining Problems

Metadata

• Author: Michael F. Buckley
• Full Title: The Problem With Not Defining Problems
• URL: https://uxdesign.cc/the-problem-with-not-defining-problems-b0f3b2c071dc?source=rss----138adf9c44c---4

Highlights

All too often, those responsible for developing new products overlook the most fundamental question — “what problem does this product solve for the target audience?” Instead, people will eagerly propose one-dimensional ideas or push forward ambiguous concepts without questioning their purpose beyond primary business objectives. The result is often a product or service out of touch with the people who will use it, or worse, a product that fails to solve the intended problem (View Highlight) Define the problem

The needs of a business are not the same as the needs of the user. (View Highlight) - Note: On keeping an eye on both business needs and user needs The needs of the business are not the same as the needs of the user