The Illusion of Completeness: What It Is and How to Avoid It
Metadata
- Author: nngroup.com
- Full Title: The Illusion of Completeness: What It Is and How to Avoid It
- URL: https://www.nngroup.com/articles/illusion-of-completeness/
Highlights
Illusion of Completeness on the Vertical Dimension In the early days of the web, users were less likely to scroll below the fold. Since then, users have grown accustomed to scrolling vertically. However, just because users have learned to scroll, we cannot expect them to know to scroll even in the absence of visual indicators inviting them to do so. If you don’t think there’s any more info, why on earth would you scroll?
The Illusion of Completeness: What It Is and How to Avoid It
Metadata
- Author: Nielsen Norman Group
- Full Title: The Illusion of Completeness: What It Is and How to Avoid It
- URL: https://www.nngroup.com/articles/illusion-of-completeness/
Highlights
Illusion of Completeness on the Vertical Dimension In the early days of the web, users were less likely to scroll below the fold. Since then, users have grown accustomed to scrolling vertically. However, just because users have learned to scroll, we cannot expect them to know to scroll even in the absence of visual indicators inviting them to do so. If you don’t think there’s any more info, why on earth would you scroll? (View Highlight)review