Superhuman | History and Strategy | Deep Podcast Case Studies

Metadata

• Author: Google Maps
• Full Title: Superhuman | History and Strategy | Deep Podcast Case Studies
• URL: https://www.acquired.fm/episodes/superhuman

Highlights

The act of referring (or asking for a referral) was itself a strong indicator of interest and Superhuman further qualified these leads by an automated survey process before approving them for 1:1 onboarding. As a result, the supposedly unscalable 1:1 onboarding was in fact very efficient, converted at extremely high rates, and brought on the best possible customers. (View Highlight)

Use existing users to onboard new users Product Onboarding Referrals Using referrals to qualify leads Using referrals to gauge interest