Prototyping to Learn

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Did you know your prototypes can serve different purposes? Bob and Greg have big buckets for them. • Learning prototype • Communication prototype • Milestone prototype These are wonderful categorizations of the roles prototypes can play. I often prototype to learn. My CodePen is full of these. I often prototype to communicate: “Here’s some progress, here’s why something can or can’t work”. (View Highlight)


I prefer prototypes over talking abstractly in meetings. As the old IDEO saying goes: > “A prototype is worth a thousand meetings.” (View Highlight)


divergent prototypes “are about helping people eliminate what they don’t want and helping us build the criteria of what they want.” Divergent prototypes create contrast. (View Highlight)


I agree with nuance that one of the major problems with A B testing is “it falls apart because you don’t know why that thing works.” You can’t let “numbers went up, ship it” guide the process. You need to know why. You need both sides of the coin, the quantitative (A/B testing) and the qualitative (user testing), side-by-side informing each other. (View Highlight)

Use quantitative and qualitative testing methods together for better results

A/B tests might be useful in finding a color that will get people to click a link more often, but it can’t produce a product that feels like a pleasing and integrated whole. (View Highlight)

Prototyping to Learn

rw-book-cover

Metadata

Highlights


Did you know your prototypes can serve different purposes? Bob and Greg have big buckets for them. • Learning prototype • Communication prototype • Milestone prototype These are wonderful categorizations of the roles prototypes can play. I often prototype to learn. My CodePen is full of these. I often prototype to communicate: “Here’s some progress, here’s why something can or can’t work”. (View Highlight)review


I prefer prototypes over talking abstractly in meetings. As the old IDEO saying goes: > “A prototype is worth a thousand meetings.” (View Highlight)review


divergent prototypes “are about helping people eliminate what they don’t want and helping us build the criteria of what they want.” Divergent prototypes create contrast. (View Highlight)review


I agree with nuance that one of the major problems with A/B testing is “it falls apart because you don’t know why that thing works.” You can’t let “numbers went up, ship it” guide the process. You need to know why. You need both sides of the coin, the quantitative (A/B testing) and the qualitative (user testing), side-by-side informing each other. (View Highlight)review


A/B tests might be useful in finding a color that will get people to click a link more often, but it can’t produce a product that feels like a pleasing and integrated whole. (View Highlight)review