Ode: How to Tell a Great Story | Seth’s Blog

Metadata

• Author: seths.blog
• Full Title: Ode: How to Tell a Great Story | Seth’s Blog
• URL: https://seths.blog/2006/04/ode_how_to_tell/

Highlights

Great stories are subtle. Surprisingly, the fewer details a marketer spells out, the more powerful the story becomes. Talented marketers understand that allowing people to draw their own conclusions is far more effective than announcing the punch line.

Most of all, Great stories agree with our world view. The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.