My Step-by-Step Guide to Landing Pages That Convert

Metadata

• Author: Marketing Examples
• Full Title: My Step-by-Step Guide to Landing Pages That Convert
• URL: https://marketingexamples.com/landing-page/guide

Highlights

1/ Explain the value you provide (title) 2/ Explain how you’ll create it (subtitle) 3/ Let the user visualise it (visual) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA (View Highlight)review

Social proof (above the fold) adds instant credibility to the value you’re promising. (View Highlight)review

Add a few words to your CTA to handle the user’s biggest objection to clicking. Pair email capture with your CTA to make signing up as easy as possible. (View Highlight)review

The second thing you do is handle your customer’s biggest objections. This means talking to customers. Group together reoccurring objections. Use their own words to handle them (View Highlight)review

There’s going to be features and objections you want to mention that don’t fit in neatly above. This is where your FAQ comes in. Write them down. Reframe into questions and answers. (View Highlight)review