Internet Creators (Part 2) With Sam Parr and Aella

rw-book-cover

Metadata

Highlights


Speaker 2: more, I start looking for the patterns among these high performing pieces of content. Speaker 1: Nobody does this because like on, on any hackers, I’m like, I literally on the home page and here are the best post of all time here, the best post every month, you’re the best post every week. And I’m hoping people will go back and look at the best post and make more posts like that because I want them to and they never do, they just make kind of crappy posts and they complain like, why is nobody liking my posts? Like, the answers are literally right in front of you, Like, I could not make it easier to find what works. Right? Right, okay, so we were talking about twitter earlier, What are you seeing that works well on twitter. Speaker 2: So you want to tweet threads for the most part, if you’re trying to get retweets and retweets are what bring followers. And so the reason threads are useful as because it shows so much (Time 0:13:05)

Success on Twitter is about retweets When trying to deliver high performing content, look at other high performing content to see what works in that space


Speaker 2: the time being a craft person to produce something that I’m really proud of and think people need to hear whether I’m right or wrong, I do want it to get distributed. Speaker 1: You think twitter is the best way to do that? Speaker 2: Well, twitter, I think is the easiest to grow if you are willing to put in the hours, meaning it’s like a de risked persistence based channel, you’re not looking for big hits and misses. So like, if you’re submitting your website or you’re only fans to product hunt the hacker news to read it, it’s a huge hit or miss it. Either lands and it’s the front page and goes viral or kind of dies in the abyss, but on twitter, if you just keep chipping away, you’re going to get incrementally more followers. And if you put the hours in like I just went from 14,000 to 80,000 followers in about five months because I just sat there reverse engineered like what are the best tweets have in common and just leaned into it. So it’s not it’s a game (Time 0:20:59) You can grow on Twitter by chipping away at it

Speaker 2: than he ever did from boxing dre more from beats than making music. Last example, tim Ferriss made more money. Very likely we think from investing in Uber, uh then Speaker 0: writing books, I know that that’s a fact. I know tim that is one of the fact. Yes, Speaker 2: So here’s where my mind goes with this. If you have all these examples of what’s called them creators who eventually make much more money by converting that potential energy into startup equity, essentially, then on your way to becoming huge, maybe don’t slow yourself down. So if you’re paywall paywall in all your assets and your cutting off your viral potential on the way to getting that big, but you can convert that social capital to start up capital, then you’re slowing your ability to actually win, you’re not going to hit the global maximum, how much money you can make. So I wonder if you really should think through and have a deliberate plan for why are you building an audience, even just having social impact or meeting cool people, that’s great. But if your goal is to (Time 0:22:44)


Speaker 0: and find a Judd apatow script or woody allen script and write it up by hand. It’s the same way that you like. The way that we learned music is really great. Like if you gave someone six months they can get really good at guitar and what they do is they go and play jingle bells a bunch of times and then they go and play Green Day song and then they go and play uh a cd song and they figure out blues and rock and they go oh wow I see the commonalities between all these because I’ve been copying them. Now I know how to put my texture on this because I’ve learned the combination of what the people I like do and I’m gonna make a little bit of my own and my own flair to that. And so it’s called copy work. So you just copy other people’s work for a long period of time until you see the similarities you start acting like them and behaving and thinking like them and then after a while you get really good at it, and then you do your own thing. Speaker 2: So you’re basically (Time 0:26:12)

Study the work of the best people in your craft to get better