Increase Engagement and Enhance Security With Password-Less Authentication | AWS Startups Blog

Metadata

• Author: AWS Editorial Team
• Full Title: Increase Engagement and Enhance Security With Password-Less Authentication | AWS Startups Blog
• URL: https://aws.amazon.com/blogs/startups/increase-engagement-and-enhance-security-with-passwordless-authentication/

Highlights

There are many benefits to using passwordless authentication, and companies like Slack, Twitter, and the one you’re on right now, Medium, are embracing it. For users, there is an obvious convenience factor. Rather than having to go through a lengthy account setup process, they can simply provide an email or phone number, verify that the information they provided is valid, and gain access to your app. This in turn leads to a reduction in customer abandonment, which should make both developers and app owners happy. (View Highlight)