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in any way. But to me, each one of those things is an intellectual asset, right? It’s an intellectual. It’s like an artifact, and you have no idea how those could be useful in the future. One of the things that people don’t do is they don’t take a lot of their even simplest forms of creation seriously enough. I’m amazed at how many of my ideas start is a conversation starters. A text message start is an email, and what I’ll do is I’ll recycle the idea and each stage whenever I reuse it, I begin to see the idea in a new light. The idea begins to become clearer, more compressed in my mind so the text message will become an article. The article will become a speech. The speech will become another article, and that article will then become a course. And so what I’m doing is I’m taking the (Time 0:02:52)(Time 0:02:49)


me I don’t need to do that. Not only do you not need to do that, you really can’t. That’s no way to build. It’s no way to build an academic career. It’s no way to build a professional career. It’s no way to build a business. It’s just too risky. It’s too risky. You don’t know what is going to succeed you. You have a sort of blindness. It’s sometimes called Expert Blindness. You are the least qualified person to know which ideas that you have are the best ones because you’re immersed in them. You have no perspective. You have no objectivity. So the on leeway to find that out is to constantly be out putting as much as you can as diverse a range of thoughts and ideas, and then see which ones really resonate with people. And almost always, I can tell you this, it’s gonna be the one you least expect. It’s gonna be the one you take for granted, the one that you think, Oh, doesn’t everyone know this isn’t this, like, obvious, and it’s obvious to you. That’s why it’s so powerful. It’s something that that for most people has never occurred to them. Yeah, what I try to look for is ideas that are obvious to me, but amazing toe others. That’s the sweet spot. What I’m thinking about here (Time 0:05:58)(Time 0:05:40)