How to Turn Followers Into Email Subscribers. 13 Examples.

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big lesson learned during my time as a creator: you need to promote yourself, or no one else will do it for you. (View Highlight)


The concept is simple - tease your work before publishing (usually a day in advance) to generate excitement and encourage people to sign up. (View Highlight)


Thief tip: Especially on Twitter, it’s important you DO NOT put the link to your newsletter on the first tweet (so you don’t lose reach). You first hook, then add your call to action. This one it’s kinda obvious yet so many creators overlook it: your link in bio is one of your best bets when it comes to getting new email subs. (View Highlight)


Thief tip: On Twitter, you can use the “location” space of your bio to write a call to action (View Highlight)


As it happens on Twitter, LinkedIn seems to give less reach to posts that include links. That’s why many creators include their call to action in the first comment. (View Highlight) Twitter gives less reach to tweets that include links


You know when you are reading a really interesting blog post and then there’s an email capture right in the middle of the text? Or a pop-up comes up? It’s more likely for people to provide their email when they’re already hooked on your content. So the “middle” of your content is often a great place to pitch your newsletter. (View Highlight) - Note: what if i gave myself a little ad break in my video? Midroll


Are you getting replies to your emails? Tweets talking about it? Maybe stories sharing it? Screenshot ALL OF THAT. Then put it in a nice template and post it again with a link to subscribe to your newsletter. (View Highlight)


Manually DMing people is not scalable in the long term, but it’s a great opportunity to get your first subs. (View Highlight)