How to Self-Promote Without Turning People Off

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Embrace the self-retweet. Don’t be afraid to promote your work more than once. The self-retweet has sparked years of Internet debate, but when you’re a writer and simply want to give your content more exposure, there’s no shame in it. Social platforms’ algorithms are designed to constantly update and attempt to match users with posts that will spark their interest. The lifespan of a Twitter post — or how long it sticks on people’s feeds — is eighteen minutes on average. That means your post may not get exposure if you only share it one time. Sharing more than once isn’t egotistical — it’s necessary! The chances are many people missed your first post, anyway. (View Highlight)