How to Build a Discord Community for Your Brand | Zapier

Metadata

• Author: Lead management
• Full Title: How to Build a Discord Community for Your Brand | Zapier
• URL: https://zapier.com/blog/build-a-discord-community/

Highlights

Audience interests. Age and buyer behavior will affect your audience’s interest in using Discord. Younger, “geeky” audiences tend to use Discord more than older, less tech-familiar groups. (View Highlight)

Discord works well for customers near the bottom of the marketing funnel: people who already know your organization and product. (View Highlight)