How Jade Bonacolta Grew to Over 370k Followers in 12 Months…With a Full-Time Job
Metadata
- Author: Growth in Reverse
- Full Title: How Jade Bonacolta Grew to Over 370k Followers in 12 Months…With a Full-Time Job
- URL: https://click.convertkit-mail4.com/n4up36lv7duvh8m3mgmf6h7qg25gg/vqh3hmupo43lq0sw/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29tL2phZGUtYm9uYWNvbHRhLw==
Highlights
newsletter. ♻️ 3. Repurpose regularly. Creators work super hard to put out content that performs well and provides value – but we all have something to learn from the way Jade repurposes her best content (View Highlight)
If you categorize her posts, a lot of them fall into these buckets: • Habits • Systems • Frameworks • Tips • Listicles (9 best ____) These aren’t concepts she’s coming up with on her own, they are things she has learned from books, podcasts, etc. Jade takes the concepts and synthesizes them into interesting content other people will want to read. (View Highlight)
An idea doesn’t have to be original to be worth sharing
One of the other benefits of growing an audience in one place first? You know what types of content perform well.
When Jade launched her Instagram account, she already had 90 pieces of content in the world that she could repurpose. She (smartly) chose the ones that performed well.
Let’s take a look at a few of her first Instagram posts:
(View Highlight)
A lot of these are direct copies from her LinkedIn account. And why not? She’s already created this content, her audience already enjoys it, and she knows it performs well. Not only did Jade use these to “seed” her Instagram account with high-performing content, but she also reshares similar (or the same) posts months after originally posting them. (View Highlight)