Metadata
- Author: Tim Ferriss
- Full Title: How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times – The Blog of Author Tim Ferriss
- Category:
- URL: https://tim.blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
Highlights
Identify and name a legitimate societal shift or new phenomenon. To best spread a message or product, sell around it by discussing larger issues surrounding its creation: the person (me in this case), the changing social landscape, and emerging trends. No one cares about your new software, but the reasons it needs to exist might make for a great TV segment on 20/20. Naturally, the software would be mentioned. Mission accomplished without the hard sell.