HIVEs Framework

🎣 1. Hook

• Guidance The first 15 seconds should immediately reinforce the value proposition that was promised in the title + thumbnail. We no longer want an extended ‘welcome back to the channel my name is ali i’m a junior doctor working in cambridge blah blah’. We need a snappy hook that tells people “this video will deliver on what I was promised”. This is arguably the most important part of the video.

  • ”Hey friends welcome back to the channel. Today we’re talking about abc” is the longest that the intro should be. In an ideal world, we’d design a hook that doesn’t even have a ‘welcome back to the channel’, it just launches straight into delivering value.

💭 2. Intro

Hey friends, welcome back to the channel. If you’re new here my name’s Ali, I’m a doctor based in the UK, and on this channel we explore the strategies and tools that help us live healthier, happier, more productive lives.

Today,

💰 3. Value

🌤 4. End Screen Sales Pitch