Designing for Scanning. In the Many Large-Scale Eyetracking… | by Yun Xuan (YX) | Apr, 2022 | UX Planet

Metadata

• Author: uxplanet.org
• Full Title: Designing for Scanning. In the Many Large-Scale Eyetracking… | by Yun Xuan (YX) | Apr, 2022 | UX Planet
• URL: https://uxplanet.org/designing-for-scanning-a5b953a2ec46

Highlights

In the many large-scale eyetracking studies that Nielsen Norman Group conducted since 2006, there was one recurring fundamental finding. That is, people are more likely to scan than read word for word.

Most users arrive on a website with a goal in mind and scan for keywords that point them to what they are looking at. What is the user’s goal in mind?