Building Your Online Course

Metadata

• Author: Curtis McHale
• Full Title: Building Your Online Course

Highlights

Within the past 18 months, I’ve launched two courses that no one purchased – and I already had an audience! (Location 5) - Note: Scary

In fact, most people that release a course are already producing content in some fashion; They either have a blog that people read, or a YouTube channel that people watch. (Location 14) - Note: Send out a community post testing how much of my audience actually sees my posts on YouTube.

In my experience, this newsletter converts more course sales than any other marketing channel. In my last newsletter, I launched a new course and saw a 15% sales conversion rate. (Location 29) - Note: Cool stat and shows the ROI on building that channel.

Email Newsletter

Even though my mailing list is still relatively small, the 30 people that bought the course gave me plenty of income to justify the work I put into the course and the newsletter. (Location 31) - Note: Napkin math says 200ish subs as of this writing.

In truth, if you look around my YouTube channel, you can probably find the content of entire courses distributed throughout my videos. Of course, not all of these segments were taken directly from my course recordings, but I regularly cover my course content in my YouTube videos as well. (Location 36) - Note: Ask Curtis about this. This is a point of anxiety for me.

A good process transcends the tools that you use. (Location 42) Tools vs Techniques

I put all of my courses on SkillShare because it’s an effective sales platform that brings me a lot of subscribers. I earn more money this way, and I also attract new people to my YouTube channel by referencing it in my course lessons. (Location 57)
- Note: Interesting. Does this generate truly new interest? People who didnt know of you previously.

Now, I can justify spending one day a week on my YouTube channel and marketing my courses. I’m continuing to see my revenue increase, and by the end of the year I might be able to focus exclusively on these things. (Location 77)
- Note: I think this is what Kit is doing as well. One day a week is 20% of your work time. So we should be shooting for $36K-ish through all sources. Did opportunity cost come into play when deciding to make this shift?