Metadata
- Author: |(parsed=JSON.parse(themeRecord))&&parsed.mode&&(theme=parsed.mode),“dark”===theme&&document.body.classList.add(“dark”)
- Full Title: Script Template
- URL: https://aliabdaal.notion.site/Script-Template-52b0a8bdc7114ab5859611d4d3d96388
Highlights
Take a step back - have we considered why we’re even bothering to talk about this topic?
- Eg: Which iPad should you buy? Why do we care? Because it’s confusing af - Apple’s lineup of iPads is confusing, with 5 different iPads at different price points with different storage configuration options. You’re going to be living with this iPad for at least a few years, so you want to make the right choice.
- Eg: How to type really fast. Why are we talking about it? Well, obviously typing makes up such a ridiculously large part of most people’s lives, socialising, work etc. If we can improve our typing speed from X to Y, or by Z%, it has so many benefits to our productivity, but also to our creativity (speed of thought = speed of typing) and to our relationships (you can reply to friends and emails faster…) ← this last point would be said a bit tongue-in-cheek (View Highlight)
- What is the Why behind the Why of our topic or video?
Research
- How’s this concept doing on YouTube?
- How “Worth it” is this video to make?
- This shouldn’t prevent us from doing the video, but likely sets an idea of what the upward limit is
- How “Worth it” is this video to make?
- Any videos outperforming relative to their subscribe count?
- What’s special about this?
- What are their titles and thumbnails?
- What’s the video actually like?
- Anything we can leverage here?
- What’s special about this?
- Establish a target audience for the video
Hook / Intro
- Your hook should in the first 4 seconds re-confirm what the title promised the view.
- In the first 15 seconds, establish the video’s essential question / point of tension
- In the first 20 seconds establish how this video is going to provide unique value to the viewer by resolving the point of tension
- Signposting — making it clear the parts of the video at the start. It’s a bit like a table of contents of what to expect.
- Make a concise thesis statement
- Make sure the first minute is as to the point as possible. Remove any unnecessary context / over-explanation
Mentors
If we’re asking our audience to listen to us and follow our advice, it’s helpful that they see that we’ve taken advice ourselves from a mentor. These don’t have to be personal connections but could be mentors who’ve had an indirect effect through their books, courses or videos. Almost every hero has a mentor.