A New Thought About Lead Magnets.

Metadata

• Author: Jeff Felten
• Full Title: A New Thought About Lead Magnets.

Highlights

Let me explain… Someone who is interested in DIYing is a great candidate for: • courses • products • workshops So for someone like this, a DIY style Lead Magnet is a great “lead in” to the paid offer that will help them take things to the next level. (View Highlight)

On the contrary…a high ticket client is (likely) never going to be interested in DIYing the thing. At least, that’s been my experience. The people I’ve served 1:1 are rarely interested in doing the work themselves. (Some are interested in a “done with you” approach…this is the 3rd audience and can be hard to distinguish) (View Highlight)

What do you think they need in order to make that decision? I’ll give you a second to think about it. Think back to your own sales conversations / engagements. Ok… Here’s what they need to hire you: • trust that they’re in good hands • proof that you’ve done it before • indoctrination in your approach • clarity of the next steps In other words, they need to know that you know your stuff. (View Highlight)

• Note: The is liking also good advice for things you need to communicate when interviewing