2 Ideas: Building for No One, Leveraging Your Human Desire

Metadata

• Author: Janis Ozolins
• Full Title: 2 Ideas: Building for No One, Leveraging Your Human Desire

Highlights

Most entrepreneurs go through this and build stuff nobody wants. The lesson: presell before building. (View Highlight)

Take advantage of your desire to be respected. Most of us want to be respected by our peers, friends, and communities. The desire for respect is so strong that we will alter our behavior and will do things that we are not intrinsically motivated to do. Can you imagine eating chips and drinking beer at a gym while others work out? Probably not. (View Highlight)