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YouTube

Written September 2, 2022

    You should have no fear of failure with YouTube because you can create as many videos as you want. There is no scarcity aside from your time to dedicate to your channel.

    # Contents

    # Aspects of YouTube

    • Click Through Rate
      • Titles
      • Thumbnails
    • Average View Duration
      • Camera presence
      • Music
      • Video Editing
      • Sound design
      • Writing
        • Intro
          • Hook
        • Storyline / Structuring
        • Payoff
        • Outro / Referral
          • If a viewer makes it to the end of your video they are likely your ideal audience. Keep them
          • Point them to another helpful video.
    • Branding

    # Types of Videos

    Discoverable Videos — bring in new viewers Community — deepen your relationship with existing viewers

    # Video Structure

    • Listicle — Lists of 5-10 things
    • Triplet — Three broader statements
    • Quartet — Why, What, How and What If?
    • Story — Tell a story with B-Roll and personal anecdotes

    # Ideas

    # Resources

    Interactive Graph