This is not a particularly new idea, but I was feeling it this morning, so I decided to write about it. In the modern internet, social media and collective culture, arrogance is rewarded with more attention, and in this case more clicks. There is little space for “this is how I do things” in hopes of someone sharing alternative approaches that perhaps you didn’t know about or had not stuck for you. Instead, “The Ultimate Guide to X” is rewarded, even if it’s not the Ultimate Guide at all.

I suppose bravado and arrogance has always been rewarded in sales, but I still wonder why that’s the case. I suppose bravado wins on the outset and then quality and consistency wins over time?


Braggadocio Bravado Arrogance Confidence